EXP Imagery is a multidisciplinary photography studio in Alberta specializing in wedding photography. The logo was developed on letters, E, X, P. Together they form an abstract camera and flash titled. From there icons for the different areas catered to were developed like: portraits, fashion, weddings, product and the last being the photographer himself. This was one of those projects that the photographer gave us cart blanch to come up with what ever we could dream of. In the end a stunning piece was created.