Appletree Business Services

Apple Tree Business Services is a financial company offering a complete suite of small business and related services. We first developed the logo for the company, which is featured on this site. From there, we were asked to create a temporary splash page while the full website was under development. Next, we designed the internal look of the site.

Unfortunately, as happens with some projects, our carefully crafted designs were altered by others who did not fully understand the difference between good design and poor design. For us, the process of improving what a client originally had is extremely important. Maintaining a consistent visual language ensures the brand identity remains strong; without that continuity, you risk ending up right back where you started.